After our lecturer's feedback, I decided to proceed with idea 3 to expand my task 2 word mark.
Concept
When I was designing this typeface, I decided to position it for an organic perfume brand because the visual language connects strongly with the idea of scent and nature. Perfume is something that cannot be seen but is experienced through feeling and emotion, so I wanted the font to suggest movement and softness rather than looking rigid or technical.
Overall, my intention was to create a font that feels bold on the outside but soft on the inside. This contrast reflects the experience of perfume itself — noticeable yet personal. Through this design, the typeface visually communicates authenticity, natural beauty, and the emotional quality of organic scent.
I chose Hiram Green Perfumes as a reference brand because their values align strongly with my typeface. The brand focuses on natural ingredients, transparency, and craftsmanship. My font complements this by visually expressing organic movement, imperfection, and the emotional nature of scent, while still maintaining a bold and confident presence.
I began with bold, solid outer letterforms to give the typeface a strong presence. This is important for perfume branding, especially for packaging and display. Inside the letters, I introduced organic, flowing cut-out shapes. These inner forms represent natural elements such as air, scent, and fluid motion, similar to how fragrance moves and spreads over time.
I intentionally avoided perfect symmetry and clean mechanical shapes. Nature is irregular, and this reflects the values of organic perfume, which focuses on natural ingredients and handcrafted processes. Each letter has slight variations, showing individuality, much like how each scent has its own character and layers.
Fig 3.5 - Illustrator process ( Week 10 - 21 Nov 2025 )
Fig 3.6 - Illustrator process ( Week 10 - 21 Nov 2025 )
Fig 3.7 - Illustrator process ( Week 10 - 21 Nov 2025 )
Fig 3.8 - Illustrator process ( Week 10 - 21 Nov 2025 )
Week 11
Fig 3.9 - Illustrator process ( Week 11 - 26 Nov 2025 )
Fig 3.10 - Illustrator process ( Week 11 - 26 Nov 2025 )
Fig 3.11 - Illustrator process ( Week 11 - 26 Nov 2025 )
Fig 3.12 - Illustrator process ( Week 11 - 26 Nov 2025 )
I design all small letters but it need several adjustments, so I decided to proceed with my capital letters, numbers and puntuations.
Week 12
Fig 3.13 - Chosen Font presentations ( Week 12 - 9 Dec 2025 )
Fig 3.14 - Chosen Font presentations ( Week 12 - 9 Dec 2025 )
Fig 3.15 - Font application ( Week 12 - 9 Dec 2025 )
Fig 3.16 - Final letters, numbers and punctuations(Illustrator) ( Week 13 - 15 Dec 2025 )
Fig 3.17 - Final letters and numbers(FontLab) ( Week 13 - 15 Dec 2025 )
Font Presentation
Fig 3.18 - Font Presentation 1 ( Week 13 - 15 Dec 2025 )
Fig 3.19 - Font Presentation 2 ( Week 13 - 15 Dec 2025 )
Fig 3.20 - Font Presentation 3 ( Week 13 - 15 Dec 2025 )
Fig 3.21 - Font Presentation 4 ( Week 13 - 15 Dec 2025 )
Fig 3.22 - Font Presentation 5 ( Week 13 - 15 Dec 2025 )
Font Application
Fig 3.23 - Font Application 1 ( Week 13 - 15 Dec 2025 )
Fig 3.24 - Font Application 2 ( Week 13 - 15 Dec 2025 )
Fig 3.25 - Font Application 3 ( Week 13 - 15 Dec 2025 )
Fig 3.26 - Font Application 4 ( Week 13 - 15 Dec 2025 )
Fig 3.27 - Font Application 4 ( Week 13 - 15 Dec 2025 )
Fig 3.28 - Font Presentation(PDF) ( Week 13 - 15 Dec 2025 )
Fig 3.29 - Font Application (PDF) ( Week 13 - 15 Dec 2025 )
4. FEEDBACKS
Week 13
General Feedback: All the work must be submitted properly by the end of today to be considered on time. You will still have time till the end of this week for a bit late, but to be considered complete.
Specific Feedback: Although the curving of your letters is not perfect yet, it is acceptable. Good application. But the black and pink one in the font presentation is too out of place. Change it to have the same color as the other presentations.
Week 12
General Feedback: Your work needs to have a clear purpose and be applied effectively to achieve that purpose. You need to showcase 5 usages and 5 font presentations for the final task.
Specific Feedback: Although you have completed the lowercase letter, please include it in the e-portfolio that you have created. But for the final submission, just stick with uppercase, numbers, and punctuation. Your punctuation does not need to have details; just normal punctuation would do.
Week 11
General Feedback: We need to complete all letters and numbers in the font lab by next week and start preparing for font preparation.
Specific Feedback: Lower case is fine, just focus on the Upper case and numbers to adjust the size of the flower for consistency.
Week 10
Specific Feedback: Don’t force your font to look like your logo. It’s making things messy and overcomplicated. Just stick to the wordmark style you already developed in Task 2, and build from that instead.
Week 9 ( I was absent, so I couldn't get my own feedback )
General Feedback (I get from my friends' work):
Be clear about why you're creating your project, understand its purpose, and know the outcome you want.
Use your time wisely; you only have a few weeks, so choose something you can actually finish.
Always build your letterforms using grids to keep everything neat, consistent, and well-spaced.
Plan smart because the task is big, and rushing will make it messy.
5. REFLECTIONS
Completing this task was a valuable learning experience that helped me understand typography beyond just letter shapes. Through designing my own typeface, I learned how typography can communicate mood, concept, and brand identity, rather than only serving a functional purpose.
One of the most challenging and meaningful parts of this project was translating an abstract concept into a visual form. Since my typeface was inspired by organic perfume and natural elements, I explored irregular shapes, cut-outs, and bold structures to express movement, imperfection, and emotion. This process required continuous experimentation and refinement, which taught me the importance of testing and evaluating design decisions.
Research also played an important role in this task. Studying existing natural perfume brands, particularly Hiram Green Perfumes, helped me understand how typography supports brand values such as authenticity, craftsmanship, and natural beauty. Applying my font to realistic brand contexts such as packaging and promotional materials allowed me to see how type functions in real-world design applications.
Reflecting on this project helped strengthen my ability to explain and justify my design choices clearly. Feedback from my lecturer guided me to improve consistency, clarity, and presentation in both my design and blog layout. Overall, this task enhanced my technical skills in type design as well as my critical thinking in typography. I now feel more confident in developing concept-driven typefaces and applying them meaningfully in future design projects.
Lupton, E. (2014). Thinking with Type. https://thinkingwithtype.com/
This resource helped me understand typography as a visual and emotional language, influencing how my font communicates mood and is applied in branding contexts.
This source supported my brand research by explaining the values of natural perfumery, craftsmanship, and authenticity, which directly informed the conceptual direction of my type design.
14 Oct 2025 - 17 Nov 2025 ( Week 4 - Week 9 ) Hsu Myat Wati | 0381660 | Bachelor of Design (Hons) in Creative Media Advanced Typography | Taylor's University Table of contents Lectures Instructions Task 2 Feedback Reflections Further Readings 1. LECTURES Week 5: Perception & Organisation What is Perception in Typography Perception means how we see, understand, and interpret something. In design, what we see can be controlled or influenced by how it’s presented. In typography , perception is about how readers see and move through text using elements like contrast , form , and organization . The goal is to guide the viewer’s eye, create a clear understanding, and make the design interesting. Contrast Fig 1.1 - Contrast https://pin.it/3iq593APZ Contrast means making things different so they stand out. It helps make text clear, organized, and visually appealing. Designer Carl Dair explained 7 main types of contrast in typography: ...
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